art direction
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Openbach
Embloss
Im Büro
Nos Dames
Chronicles
Passage مَمَرّ
Von Abbas bis
Tiergarten
Marais
Archives
Design of a 220 page book written by Élaé, a naturopath specialized in endometriosis and spm.
Art direction, layout and creation of around 40 watercolor paintings.
OpenBach is an artistic space located in Vincennes. Established in 2016 by Les Interactions Créatives, a non-profit organization, it brings together artist studios, residences and an art contemporary gallery. Creating and producing visuals and communication materials for each exhibition (such as booklet, catalog, flyers..), contributing to scenography, and assisting with curatorial work.
Embloss is a foral composition atelier duo based in Berlin, drawing inspiration from the Art Nouveau style. Conception and design of the logo and production of printing materials.
photograph by Jannik Hanne
@atelier.embloss
Images with Theaterkunst Berlin, featuring their archival pieces styled by Divya Puri.
mua&hair by Milana
model: Margaux
In France, bodybuilding women are little publicized and yet their appearance intrigues and unsettles, sparking an ideological debate in a world where the female body is continuously exhibited, revealed and judged. Who are these women? What drives them? In this documentary project, I aimed to offer a fresh perspective on these female athletes. Representations of women in the media and throughout visual culture predominantly present a male viewpoint, which shapes societal norms and reinforces gender stereotypes. Creating media content by, for, and about women is essential. In this project, far from the media's portrayal, I encountered a diverse array of women with vastly different life journeys but a shared struggle: to be accepted and respected for their choices.
Photographs exposed at "Sans Dessus Dessous" festival at Césure Paris, organized by Qu'importe.
Tata Christiane is a slow fashion label based in Berlin, where each piece is handcrafted and upcycled.
Art direction and photography of the Uniques pieces for Collector - Pre Fall 2023
Passage was an exhibition held at Fotogalerie Friedrichshain in Berlin from May to June 2023, showcasing the work of four photographers from Cairo. The exhibition explored the concept of "passage" within the city. Assisting with the curation, as well as creating print and promotional materials for the event.